The Ultimate Real Estate Prompt Library

A comprehensive resource for leveraging AI in your real estate business.

Property Description Prompts

Basic Property Description

Generate a detailed property description for a [property type] located at [address] with [number of bedrooms], [number of bathrooms], and [square footage]. Highlight these unique features: [feature 1], [feature 2], [feature 3]. Make this listing description attention-grabbing and exciting enough for potential buyers to want to learn more and contact me. Include some property or neighborhood details and perks that [target audience] would love about it.

Luxury Property Description

Write an enticing property description for a luxury [property type] in [location]. Focus on the premium features including [feature 1], [feature 2], and [feature 3]. Use sophisticated language that appeals to high-end buyers. Emphasize exclusivity, craftsmanship, and the lifestyle this property offers. Keep the description between 200-300 words.

Fixer-Upper Property Description

Create a compelling property description for a fixer-upper [property type] in [location]. Highlight its potential while being honest about its condition. Mention these key selling points: [point 1], [point 2], [point 3]. Target investors and renovation enthusiasts by emphasizing the opportunity for customization and potential return on investment. Keep the tone optimistic but realistic.

Historic Property Description

Write a captivating property description for a historic [property type] built in [year] located in [location]. Highlight its architectural significance, original features like [feature 1], [feature 2], and any notable history. Balance information about its historic charm with details about modern updates like [update 1], [update 2]. Appeal to buyers who appreciate character and historical significance.

Automated Zillow Description Enhancement

Write an attention-grabbing listing description for this property: [Insert Zillow URL]

Social Media Marketing Prompts

Property Listing Announcement

Act like a realtor; create a social media post that promotes this stunning new property for sale in [Location]. My ideal buyer profile is [target audience]. This is a [type of property] that has [number] bedrooms, [number] bathroom(s), and is [number] sqft. Highlight this property’s unique features: [feature 1], [feature 2], [feature 3]. Include emojis, relevant hashtags, and my contact information. Make this post engaging and interesting enough for potential buyers to want to learn more and contact me about a showing.

Neighborhood Highlight Post

Act like a realtor; create a social media post highlighting the benefits of living in [Location] for a post promoting the local area. Include information about schools, amenities, lifestyle, and what makes this neighborhood special. My target audience is [target audience]. Include emojis, relevant hashtags, and my contact information. Make this post engaging and interesting enough for potential buyers to want to learn more about properties in this area.

Open House Announcement

Create an engaging social media post announcing an open house for a [property type] in [location] on [date] from [start time] to [end time]. Highlight these key features: [feature 1], [feature 2], [feature 3]. Include a call-to-action, appropriate emojis, and relevant hashtags. The post should create urgency and excitement while appealing to [target audience].

Market Update Post

Write a social media post sharing the latest real estate market trends in [location]. Include key statistics like [statistic 1], [statistic 2], and [statistic 3]. Explain what these numbers mean for buyers and sellers in a way that’s easy to understand. Add a call-to-action for followers to contact me for a personalized market analysis. Include relevant hashtags and emojis.

Client Success Story

Create a social media post celebrating a recent client success story. The client was [brief client description] who was looking to [client goal]. After [brief description of process], they successfully [outcome]. Include a testimonial quote that highlights my expertise as their agent. End with a call-to-action for followers who might be in a similar situation. Use appropriate emojis and hashtags.

Listing Headline & Tagline Prompts

Property Headline Generator

Generate 10 attention-grabbing headlines for a [property type] listing in [location]. The property features [number] bedrooms, [number] bathrooms, and these special features: [feature 1], [feature 2], [feature 3]. The headlines should be concise, compelling, and highlight the property’s best assets. Target audience is [target audience].

Unique Selling Proposition Tagline

Create 5 catchy taglines for a newly renovated [property type] in [neighborhood]. The property’s standout features include [feature 1], [feature 2], and [feature 3]. Each tagline should be under 10 words, memorable, and highlight what makes this property special compared to others in the area.

Seasonal Property Marketing Tagline

Generate 5 seasonal taglines for marketing a [property type] during [season/holiday]. The property features [feature 1], [feature 2], and [feature 3]. The taglines should connect the property’s benefits with the season/holiday and create a sense of timeliness and urgency.

Neighborhood-Focused Headline

Create 7 headlines that emphasize the benefits of living in [neighborhood/community]. Highlight these neighborhood features: [feature 1], [feature 2], [feature 3]. The headlines should appeal to [target audience] and create desire to live in this specific location.

Investment Property Headline

Generate 8 compelling headlines for an investment property in [location]. The property offers [ROI percentage] potential return on investment and features like [feature 1], [feature 2]. The headlines should appeal to investors by emphasizing financial opportunity, rental potential, and growth prospects.

Email Marketing Prompts

New Listing Announcement Email

Write a compelling 150-word property teaser description for a [property type] in [location] to be used in email marketing campaigns. Highlight these key features: [feature 1], [feature 2], [feature 3]. Include a strong subject line and call-to-action that will encourage recipients to click through to view the full listing. The email should create a sense of excitement and urgency.

Open House Invitation Email

Create an email invitation for an open house event for a [property type] in [location] on [date] from [start time] to [end time]. Highlight the property’s best features: [feature 1], [feature 2], [feature 3]. Include clear directions, what attendees can expect, and any special offerings (like refreshments or giveaways). End with a clear call-to-action to RSVP or register.

Price Reduction Announcement

Develop a persuasive email announcing a price reduction for a [property type] in [location]. The original price was [original price] and the new price is [new price]. Explain the value proposition at this new price point, highlighting features like [feature 1], [feature 2], [feature 3]. Create a sense of urgency without sounding desperate. Include a strong call-to-action.

Market Update Newsletter

Write an informative real estate market update email for [location] covering the past [time period]. Include key statistics like [statistic 1], [statistic 2], and [statistic 3]. Explain what these trends mean for buyers and sellers. Personalize the content to make recipients feel they’re getting insider information. End with an offer for a personalized consultation.

Follow-up Email After Showing

Create a follow-up email template to send to potential buyers after they’ve viewed a [property type] in [location]. Thank them for their time, remind them of the property’s key features: [feature 1], [feature 2], [feature 3]. Address common concerns or questions that arise during showings. Include next steps and a clear call-to-action. The tone should be professional but warm.

Virtual Tour & Open House Prompts

Virtual Tour Script

Write a script for a 5-minute virtual tour video of a [property type] in [location]. Include introduction and conclusion segments, plus talking points for each key area: [area 1], [area 2], [area 3], [area 4]. Highlight these special features: [feature 1], [feature 2], [feature 3]. The script should be conversational, engaging, and include natural transitions between spaces.

Open House Presentation Outline

Create a detailed outline for an open house presentation for a [property type] in [location]. Include an introduction, key talking points about the property’s features, information about the neighborhood, financing options, and next steps for interested buyers. Add notes on how to address common questions or objections. The presentation should last approximately [duration] minutes.

Virtual Open House Promotion

Provide 5 creative ideas for promoting a virtual open house for a [property type] in [location]. Include social media strategies, email marketing approaches, partnership opportunities, and ways to incentivize attendance. For each idea, include a brief implementation plan and expected outcomes.

Interactive Virtual Tour Elements

Suggest 7 interactive elements to include in a virtual property tour for a [property type]. These should enhance the viewer experience, provide additional information, and encourage engagement. Include ideas for clickable hotspots, information overlays, and interactive features that highlight the property’s best aspects.

Post-Tour Follow-up Strategy

Develop a comprehensive follow-up strategy for after a virtual or in-person property tour. Include templates for immediate thank-you messages, 24-hour follow-ups, and weekly check-ins. Suggest methods for gathering feedback about the property and the tour experience. Outline criteria for identifying serious prospects and tailoring follow-up communications accordingly.

Neighborhood & Community Highlight Prompts

Neighborhood Profile

Create a 500-word blog post highlighting the features and benefits of living in [neighborhood/community] to attract potential buyers. Include information about schools, amenities, lifestyle, transportation, and what makes this area unique. Target [buyer demographic] and emphasize aspects that would appeal specifically to them. Include a compelling introduction and conclusion with a call-to-action.

School District Highlight

Write a detailed overview of the school district serving [neighborhood/location]. Include information about elementary, middle, and high schools, their ratings, special programs, achievements, and extracurricular offerings. Explain why this school district would be attractive to families with children. Provide context about how the schools compare to others in the region.

Local Amenities Guide

Draft a 200-word “About the Neighborhood” section for a property listing page, focusing on the amenities and attractions near [address]. Highlight nearby parks, shopping centers, restaurants, entertainment venues, and cultural attractions. Include approximate distances or travel times to major amenities. The tone should be informative and enthusiastic.

Community Events Calendar

Create a seasonal guide to community events and activities in [location]. Include annual festivals, farmers markets, sporting events, arts performances, and family-friendly activities. Explain how these events contribute to the community’s character and lifestyle. Format this as content that could be included in a neighborhood guide for potential buyers.

Neighborhood Investment Potential

Write an analysis of [neighborhood/location] as an investment opportunity. Include information about property value trends, development plans, economic indicators, and future growth potential. Target real estate investors by highlighting ROI potential, rental market strength, and factors that suggest this area will appreciate in value over time.

How to Use These Prompts

  • Click the icon on any prompt card to copy its text to your clipboard.
  • Paste the copied prompt into the input field of the relevant AI agent on this site (e.g., Marketing, Financial, etc.).
  • **Important:** Replace all bracketed placeholders like `[THIS]` with your specific details (e.g., replace `[location]` with "Austin, TX", `[property type]` with "3-bedroom townhouse").
  • Feel free to modify or combine prompts to better suit your exact needs and desired outcome.
  • Experiment! The more specific details you provide in the placeholders, the better the AI's response will be.